Do you know your mobile users’ experience? If not, start measuring now
March 13, 2012Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
Articles Tagged ‘Janet Jaiswal’
5 lessons to apply when launching a mobile site or campaign
January 6, 2012Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
Mobile key driver in increasing in-store traffic, sales: panelists
October 19, 2011NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.
Marketers proactive about privacy will be rewarded
May 26, 2011Retailers operating in the mobile space need to take consumers’ privacy concerns seriously or they risk a backlash from customers as well as the legal community.
Why smartphone users and developers should fear hackers
February 16, 2011Analysts predict an increase in malware – malicious software – and other security threats that hackers spread through mobile devices, especially as sales of smartphones continue to explode worldwide.
Steve Madden mobile revenue exceeds $1M in 2010: exec
January 27, 2011A Steve Madden executive said that the footwear retailer made more than $1 million in mobile sales in 2010 with an average order price of $89.
Follow us on Twitter