The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.
Articles Tagged ‘Janet Jaiswal’
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.
Retailers operating in the mobile space need to take consumers’ privacy concerns seriously or they risk a backlash from customers as well as the legal community.
Analysts predict an increase in malware – malicious software – and other security threats that hackers spread through mobile devices, especially as sales of smartphones continue to explode worldwide.
A Steve Madden executive said that the footwear retailer made more than $1 million in mobile sales in 2010 with an average order price of $89.