As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.

Running footwear retailer Brooks Sports is mobilizing in-store promotional materials to promote the launch of its Ghost 3 shoes in an interactive way.

Jagtag claims that its 2D bar codes now work on every camera phone in the United States, delivering optimized multimedia content to both smartphones and standard feature devices.