AT&T rethinks monetization strategy with YP iPhone app relaunch
February 14, 2011AT&T has updated its Yellow Pages application for Apple’s iPhone to include local deals from merchants and enhanced search capabilities.
AT&T has updated its Yellow Pages application for Apple’s iPhone to include local deals from merchants and enhanced search capabilities.
BB&T Corp. has launched a free iPad application to provide banking access to its on-the-go clients, complementing its SMS, mobile Web and smartphone application offerings.
DealBase Corp.’s HotelTonight is offering users of Apple’s iPhone, iPod touch and iPad last-minute, mobile-exclusive deals at various hotels to drive bookings.
Visa, the NFL and players from the Dallas Cowboys and Chicago Bears kicked off Super Bowl XLV week at an event to promote the Financial Football mobile game.
Infant and children’s furniture, gear, stroller, toy and clothing retailer Little Artika has mobilized its sales staff and point-of-sale system to help drive more sales and increase its profits.
Multiple reports are adding fuel to the fire of rumors that Apple’s iPhone 5 will be embedded with a near field communication chip, a move that could shoot mobile payments into the stratosphere.
The Guardian has launched a revamped news application for iPhone and iPod touch that it is monetizing via a partnership with Apple’s iAd network in the United States and subscriptions in the rest of the world.
The new HatchLink application connects wirelessly to Hatch Lighting controllers and lets customers control the relative intensity and color of light output using their iPad.
Musical artists such as Armin van Buuren, Markus Schulz and The Wanted are using a location-based mobile application to drive ticket sales and encourage fan loyalty by distributing rewards.
Sideways’ Buddy Reading technology is powering a paid digital version of Beatrix Potter’s classic children’s book, “Peter Rabbit: Buddy Edition” for Apple’s iPad, iPhone and iPod touch.