American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

The Dealmap is providing a resource for consumers to find and share local deals via a new application available in Apple’s App Store.

Citigroup responded quickly to correct a security flaw in its mobile banking app for iPhone, and the problem seems to be an isolated incident, not an alarming trend.

Pharmacy giant CVS Caremark has launched the Caremark.com iPhone application to let plan members manage and pay for their prescriptions using their mobile devices.

IPhone users have a greater propensity to engage in mobile transactions than other smartphone users, according to Yankee Group.

Universal Studios, Walt Disney Studios, Lionsgate, Paramount Pictures and Warner Bros. are offering Apple users pay-per-view streaming movies.

PocketPhilanthropist is an application for iPhone and iPod touch designed to raise funds for a different charity each week.

E*Trade has focused its mobile strategy on the development of mobile applications, which it has promoted via a series of “talking baby” TV commercials.

British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.