Isis adds loyalty play to mobile payments for vending machines
May 1, 2013Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users.
Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users.
Active users of the Isis mobile wallet are using it five or more times a week, pointing to the strong value proposition that mobile payments offer consumers.
Vending machines in Austin, TX, and Salt Lake City, UT, have begun accepting Isis Wallet as a form of payment, enabling users to tap their phones to make a purchase.
Starting on Monday, some smartphone owners in Salt Lake City, UT, and Austin, TX, will be able to tap and pay for purchases using the Isis mobile wallet.
Customers at the Aramark cafeteria in Basking Ridge, NJ, are the first to get a chance to use the Isis mobile wallet to tap and pay for purchases.
Isis’ much-ballyhooed launch of an NFC-enabled mobile wallet will not take place this month after all as the company continues to work the kinks out of the solution.
The mobile payments space continues to heat up as Google, several wireless carriers and possibly Apple position themselves to be major players in the emerging space, with no clear winner in sight yet.
Consumers are becoming more comfortable making purchases through their mobile devices and with the proliferation of emerging technologies such as NFC, as well as new mobile payment efforts from McDonald’s and Dunkin’ Donuts, the space is clearly growing at a rapid pace.
Mobile payments’ biggest players, including Google, PayPal and Visa, have decided cooperating may be the better way to drive further growth instead of competing with one another.
Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.