AMC Theatres builds SMS program through incentivized summer campaign
May 14, 2013AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
Articles Tagged ‘Iris Mobile’
Banana Republic doles out mobile coupons to incentivize in-store sales
March 21, 2013Gap Inc.’s Banana Republic is pulling double duty with a new mobile advertising campaign that entices users to shop either in-store or through their mobile devices.
American Express blends mobile commerce into Twitter program
February 13, 2013American Express has expanded its ongoing Sync program to let consumers buy products from a handful of retailers by tweeting at special hashtags.
Frontier Airlines steps up mcommerce initiatives with optimized site
January 3, 2013Frontier Airlines has revamped its mobile site as part of a digital push to help travelers manage their trips.
Urban Outfitters bolsters holiday sales via targeted mobile campaign
December 18, 2012Urban Outfitters is making one last push to drive holiday sales through a targeted mobile advertising campaign.
REI gears up for holiday in-store traffic via mobile ad campaign
December 11, 2012Outdoor apparel and accessories retailer REI is luring consumers into stores to check out the latest cold-weather gear with a mobile advertising campaign.
Avenue enhances mobile efforts via RMM
November 29, 2012Apparel retailer Avenue has launched a nationwide rich media messaging program that aims to drive both in-store and mobile sales.
Nike heats up winter marketing via commerce-enabled mobile ads
November 28, 2012Nike is targeting sports fans with a mobile advertising campaign that drives sales and traffic through the company’s mobile site.
DreamWorks Animation bolsters film promotion through mobile video
November 15, 2012DreamWorks Animation is enlisting mobile video to help build awareness and ultimately ticket sales for the upcoming film, “Rise of the Guardians.”
CoverGirl revamps SMS program to drive coupon redemption
October 29, 2012Procter & Gamble’s CoverGirl is stepping up its SMS initiatives with a new program that combines mobile and social media to help users find deals and offers on products.
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