Articles Tagged ‘Iris Mobile’


Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social

July 10, 2014

Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.

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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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Cumberland Farms strengthens mobile coupon push with Coca-Cola offer

April 7, 2014

Cumberland Farms is continuing to position its mobile payment program towards rewards with a new offer from Coca-Cola that encourages consumers to download and use the brand’s application.

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Kellogg’s mobile campaign layers in retail location to push sales

February 25, 2014

Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers.

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Express leverages rich media messaging promotion to build mobile database

February 14, 2014

Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.

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Enchanted Life styles mobile site for beauty and home

January 13, 2014

Enchanted Life’s new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home.

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Express gains specialty retailer advantage with mobile payment app

December 9, 2013

Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.

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Tanger Outlets launches SMS sweepstakes to kick off holiday savings

November 19, 2013

Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.

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Best Buy energizes SMS with push alert for Black Friday success

November 14, 2013

Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.

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Bodog Canada’s Casino pushes mobile for on-the-go gamblers

September 5, 2013

Bodog Canada’s Casino has launched a mobile version of its online-only casino in hopes of getting a step ahead in the casino market.

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