We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.
Articles Tagged ‘Iris Mobile’
Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
Cumberland Farms is continuing to position its mobile payment program towards rewards with a new offer from Coca-Cola that encourages consumers to download and use the brand’s application.
Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers.
Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.
Enchanted Life’s new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home.
Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.
Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.
Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.