Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.

Cornell-Mayo Associates has launched the Omniexpress, a new point-of-sale mobile service version of the Omnistore that is being used at retailers nationwide.

FlickRocket, an online video distribution platform, is letting people distribute their content and extend their audience via the iPhone and iPod touch platforms.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

In an exclusive interview, a Sears Holdings executive discussed the mobile strategy for Kmart and the retail giant’s mobile Web sites and smartphone applications.

Hotel.info has entered mobile commerce, extending its “Check & Book” motto to mobile.

Flooring retail giant Lumber Liquidators has released the Floor Finder application for Apple’s iPhone and iPod touch to drive consumers to its bricks-and-mortar locations.

Wow Bao, a Lettuce Entertain You Enterprises Inc. quick-service restaurant specializing in steamed Asian buns called “bao,” has entered the mobile commerce arena to increase sales.

In-flight catalog retailer SkyMall is reaching out to its target audience of affluent, well-educated travelers who are receptive to unique product offerings with a mobile commerce application.