Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.

Cornell-Mayo Associates has launched the Omniexpress, a new point-of-sale mobile service version of the Omnistore that is being used at retailers nationwide.

FlickRocket, an online video distribution platform, is letting people distribute their content and extend their audience via the iPhone and iPod touch platforms.

Vendo Concepts LLC has launched the iGiftGiver, an iPhone application designed to help consumers search for the perfect present without going from store to store.

Pearson Education has released its first iPhone and iPad applications – ebooks that let consumers buy additional content chapters within the application.

Expense management company Certify LLC’s Certify Wallet Mobile has risen to the Top 10 iPhone finance application downloads with more than 10,000 people signing up to try the application.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.

StoneRaven Media’s CardRaven has launched an iPhone application that lets consumers buy and send a physical greeting card from their smartphone.