Android users are manly-scented, pork-eating, news-reading bird lovers, according to Coupons.com.

Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Barnes & Noble is targeting greater market share for its nook ereader platform with an upgraded and rebranded iPhone application.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

In the last two years almost every self-respecting marketing manager wanted an iPhone app, despite the fact that less than 3 percent of the Dutch population owns an iPhone.

The Dealmap is providing a resource for consumers to find and share local deals via a new application available in Apple’s App Store.

Waldorf Astoria Hotels & Resorts has debuted an iPhone application that lets guests book rooms and check-in prior to their arrival.

State Farm Bank is letting its customers deposit checks into their accounts via a new iPhone application.

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.