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Articles Tagged ‘iPhone’


IPhone user digital couponing behavior different from Android

September 1, 2010

Android users are manly-scented, pork-eating, news-reading bird lovers, according to Coupons.com.


Target takes weekly newspaper ad mobile

August 30, 2010

Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.

American Eagle drives retail sales with mobile triple play

August 25, 2010

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Barnes & Noble eyes ebook market share with updated app

August 23, 2010

Barnes & Noble is targeting greater market share for its nook ereader platform with an upgraded and rebranded iPhone application.

Macy’s exec: Location-based mobile rewards key tactic to drive foot traffic

August 19, 2010

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

The end of the app

August 16, 2010

In the last two years almost every self-respecting marketing manager wanted an iPhone app, despite the fact that less than 3 percent of the Dutch population owns an iPhone.

Dealmap app aggregates and maps nearby local deals

August 11, 2010

The Dealmap is providing a resource for consumers to find and share local deals via a new application available in Apple’s App Store.

Waldorf Astoria expands mobile strategy with commerce-enabled iPhone app

August 9, 2010

Waldorf Astoria Hotels & Resorts has debuted an iPhone application that lets guests book rooms and check-in prior to their arrival.

State Farm Bank enables mobile deposits for iPhone customers

August 6, 2010

State Farm Bank is letting its customers deposit checks into their accounts via a new iPhone application.

Sephora unveils multiplatform mobile shopping experience

August 4, 2010

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.