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Articles Tagged ‘iPhone application’


American Eagle Outfitters ramps up mcommerce strategy with iPhone app

December 29, 2011

Retailer American Eagle Outfitters has rolled out an iPhone application that lets fashion-savvy consumers shop the latest looks and get exclusive deals via their mobile device.


Theatre Development Fund goes cross-platform with TKTS mobile app

February 18, 2011

After seeing much success with its iPhone application, The Theatre Development Fund has released a version of its TKTS app for Android-enabled devices to increase its reach.

Buy.com taps bar code scanning mobile app to let users compare prices

December 21, 2010

Buy.com is letting holiday shoppers compare bricks-and-mortar store pricing to online discounts via a bar code scanning and speech recognition mobile application.

Macy’s drives mcommerce with Election Day mobile advertising sales push

November 3, 2010

Macy’s is the launch advertiser of Hearst’s Good Housekeeping @Home App, pushing its Election Day sale through a retail call to action that promises 20-50 percent off for consumers that shop there and then.

CVS pushes weekly sales in app to encourage purchases

October 19, 2010

CVS has expanded its mobile footprint with an application that encourages shopping through the use of sales and offers.

Best Buy reaches Canadian customers via dedicated app

August 30, 2010

Best Buy is letting Canadians access products, view deals and buy items from its entire catalog via any Apple mobile device.

Fairmont Hotels & Resorts targets affluent travelers with mobile app

August 26, 2010

Luxury hotel chain Fairmont Hotels & Resorts is using mobile to provide affluent travelers an added convenience during the travel process.

PayPal updates app to let users donate to 23,000-plus charities

August 19, 2010

PayPal has updated its iPhone application to let users donate to more than 23,000 charities, including The American Cancer Society, Save the Children and UNICEF.

The end of the app

August 16, 2010

In the last two years almost every self-respecting marketing manager wanted an iPhone app, despite the fact that less than 3 percent of the Dutch population owns an iPhone.

MasterCard extends mobile platform to revolutionize mcommerce

July 8, 2010

MasterCard has introduced an iPhone application in an effort to revolutionize the mobile commerce experience for cardholders.