Articles Tagged ‘iPhone’


Staples adopts Apple Pay for Web after in-app success

October 7, 2016

Office supplier Staples is investing more in Apple Pay for online purposes after it saw 30 percent of its mobile application sales coming through the mobile pay program, but its in-store usage is lacking.

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Memo to Apple: When delight becomes expectation, loyalty becomes uncertain

October 3, 2016

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

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Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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Mobile Minutes: VR film wins Emmy; Ted Baker taps voice search; Twitter’s NFL hashtag emojis; Apple’s sales numbers

September 9, 2016

Today in mobile marketing – Oculus virtual reality short film Henry wins an Emmy; Ted Baker partners with Google for first-ever fashion brand application of Google app’s voice search; Twitter launches NFL hashtag emojis; Apple will not give first-weekend sales of iPhone 7.

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Ulta Beauty is early retail adopter of Apple’s Spotlight search

September 2, 2016

Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen.

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Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

August 24, 2016

Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

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Mobile Minutes: Google buys Orbitera; Snapchat’s NBC deal; Lyft’s new ability; New iPhone features

August 9, 2016

Today in mobile marketing – Why Google just bought this hot ecommerce startup; Snapchat’s TV strategy just went up a gear with an NBC deal; Lyft adds multiple stops so you can pick up, drop off your friends; New iPhone to have dual camera but no headphone jack.

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Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem

June 20, 2016

Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.

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Mcommerce sales on iPhone catch up to iPad for first time: report

April 15, 2016

For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.

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Mobile Minutes: Facebook Messenger shopping; Amazon Echo copycats; IPhone redesign rumors; New virtual currency

March 29, 2016

Today in mobile marketing – Facebook users may be able to shop through Messenger; Alphabet working on Echo-like product, report says; Apple could be radically redesigning the iPhone; Ethereum, a virtual currency, enables transactions that rival Bitcoin’s.

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