On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.
Articles Tagged ‘iPhone’
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.
Apple latest mobile operating system update, iOS 8, is likely to have several implications for retailers, the biggest of which could be from making Touch ID available to third party developers, extensions and widgets.
Android smartphones are catching up with the iPhone when it comes to driving payment transactions through a browser or application, according to a new report from Adyen.
As companies such as foursquare, Facebook and Yelp increasingly roll out more comprehensive location-based offerings, Groupon is striking back by adding a universal search feature to its iPhone and Android applications.
U.S. Bank is leveraging NFC technology as a way to let consumers pay for everyday purchases with their iPhone 4 and iPhone 4S devices.
When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.
Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.
Apple’s iPhone may not feature near field communication technology but this is not stopping Visa Europe and two British banks from enabling tap-and-go payments for some users.
Apple’s Passbook recently debuted to mixed reactions. However, there is no doubt that it will in some way be a driving force for retailers.