More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

Doughnuts franchise Krispy Kreme is letting users track down the nearest location to find their favorite breakfast sweets via a new mobile application.

This holiday season, brands and marketers are stepping up their mobile application efforts. After skyrocketing mobile sales this Black Friday and Cyber Monday, retailers are starting to understand that mobile shopping apps are crucial to holiday mobile efforts.

Outdoor apparel and accessories retailer REI is using an augmented reality application to let consumers win prizes and drive in-store traffic to its new New York location.

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

After rolling out an iPhone application in June, Motel 6 is continuing to build its mobile profile with an Android app that lets consumers book hotel rooms.

Walmart has two new mobile applications designed to help shoppers make purchasing decisions and lay the groundwork for a more personal relationship with the retailer.

Online bill management system Pageonce has released an application that lets users pay and manage all of their bills from one location.

Android overtook iOS as the market share leader in mobile application downloads for the second quarter of 2011.