This holiday season, brands and marketers are stepping up their mobile application efforts. After skyrocketing mobile sales this Black Friday and Cyber Monday, retailers are starting to understand that mobile shopping apps are crucial to holiday mobile efforts.

Amazon.com wants to make it easy for children and their parents to create holiday wish lists that can be shared with a new app for Kindle Fire and iPad.

Shoppers using the iPad on Cyber Monday drove more retail purchases than any other device with conversion rates reaching 5.2 percent, according to a new report from IBM.

Walmart has two new mobile applications designed to help shoppers make purchasing decisions and lay the groundwork for a more personal relationship with the retailer.

British retailer River Island is expanding its brand to international markets with a commerce-enabled iPad application.

Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.

Online destination Cars.com is expanding its portfolio to let consumers access its brand on as many platforms as possible with an iPad app.

Cosmetics brand mark is driving sales for its representatives with a batch of new applications for iPhone, iPod touch, iPad and Android devices.

British supermarket chain Sainsbury’s hopes to attract tech-savvy shoppers with shopping carts that boast a built-in iPad holder and speakers.

The mobile commerce potential among tablet users in parts of Europe could be more significant than for smartphones, according to a new report from Shopzilla.