PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.
Articles Tagged ‘iPad’
Domino’s is touting the iPad’s potential to drive mobile ordering in a new campaign that highlights the tablet-optimized features in its app and encourages users to return every day for a chance at free pizza.
Reportedly one of the most interactive apps on the market, the new features ooze customization to give institutional clients content when and how they want it.
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.
Luxury Daily today – Lamborghini fetes 50th anniversary with iPad app; Prada’s Miu Miu elicits emotions with new female-focused film.
Luxury Daily today – Nordstrom contemplates dressing room iPads to elevate customer experience; Ferragamo flaunts presence in upcoming movie by sponsoring premiere.
Modell’s Sporting Goods is leveraging mobile in its stores to enable store associates to get out from behind the cash register and help customers on the floor complete a purchase.
CVS/pharmacy has introduced an interactive iPad application to make it easier for customers to shop and fill prescriptions.
Luxury Daily today – Christie’s revamps real estate magazine via iPad app; Oscar de la Renta revitalizes ecommerce with personalized fitting tool.