With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
Articles Tagged ‘iPad’
Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.
Luxury Daily today – Lamborghini fetes 50th anniversary with iPad app; Prada’s Miu Miu elicits emotions with new female-focused film.
Luxury Daily today – Nordstrom contemplates dressing room iPads to elevate customer experience; Ferragamo flaunts presence in upcoming movie by sponsoring premiere.
Modell’s Sporting Goods is leveraging mobile in its stores to enable store associates to get out from behind the cash register and help customers on the floor complete a purchase.
CVS/pharmacy has introduced an interactive iPad application to make it easier for customers to shop and fill prescriptions.
Luxury Daily today – Christie’s revamps real estate magazine via iPad app; Oscar de la Renta revitalizes ecommerce with personalized fitting tool.
Luxury Daily today – Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition; Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels.
Luxury Daily today – Blancpain broadens brand magazine appeal via interactive app; Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.