Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.
Articles Tagged ‘iOS’
Southwest Airlines is rewarding members of its frequent flyers program with an easier way to book a flight on mobile, showcasing how integrating loyalty with mobile convenience is an increasingly important strategy for brands.
Mobile Minutes: Facebook eyes Android battle; Samsung smartwatch for iOS; Messaging apps; Grindr and fashionJanuary 7, 2016
Today in mobile marketing – Facebook eyes an Android end run around Google; Samsung makes Gear S2 smartwatch work with Apple’s iOS; Developers of messaging apps reach fewer users, win more fans; Grindr, the gay dating app, hooks up with fashion.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuelOctober 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple’s iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.
NEW YORK – Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands.
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?
Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.
More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.