Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.
Articles Tagged ‘In-Store Mode’
In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart.
Staples is further bridging the gap between physical and digital shopping experiences by piloting a new in-application feature that enables users to leverage an interactive store map to locate products more quickly, tapping a rising trend used by other major retailers such as Target.
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
With mobile use in-store and online expected to play a bigger role this holiday season for retailers, Walmart is enhancing Black Friday shopping via a new interactive store locator map and exclusive deals on its mobile application.