NeoMedia Technologies Inc. and Renu Mobile have reached an agreement to include NeoMedia’s 2D bar codes as part of Renu Mobile’s end-to-end mobile campaign management services.

Sony Ericsson has tapped NeoMedia Technologies Inc., a mobile bar code scanning service provider, to have the bar code reading technology preloaded on its mobile devices.

LAS VEGAS – NeuStar has launched new technology that allows mobile phones to scan and process 2D bar codes regardless of the mobile service provider, scanning technology or bar code symbology.