Walgreens is aiming to drive downloads of its iPhone application with an iAd campaign that promotes the company’s mobile prescription program.

Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.

Electronic retailer Radioshack is using mobile advertising to drive in-store traffic with a holiday-themed campaign.

In-app mobile advertising may very well be what marketers need to finally kick the click.

Department store chain J. C. Penney Co. is running a mobile campaign across Apple’s iAd network to influence holiday shopping behavior by distributing mobile coupons.

Well, it is that time of the year again and retailer Target has a lot planned in terms of how it is going to make life easier and more affordable for customers with mobile devices during the holidays.

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.