Articles Tagged ‘IAB’


Hyper-contextual local ads can help secure an ROI victory: Weather Co. exec

April 12, 2016

NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.

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Mobile Minutes: Ad blocking showdown; Facebook and music; Rufus Cuff; Alibaba buys Youku

November 9, 2015

Today in mobile marketing – An ad blocker has taken out a punchy ad in the Financial Times to denounce the Internet advertising industry; Facebook, wanting users to tune in more, introduces Apple Music and Spotify sharing; Rufus Cuff is like a tablet on your wrist; Alibaba buys Youku in deal said to be valued at $4.8 billion.

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StubHub exec: Increased mobile focus will amplify user experience

March 31, 2015

NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.

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Fashion brands’ mobile faux pas: Unoptimized sites deter sales

September 8, 2014

One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.

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Mulberry encourages mobile commerce with interactive quiz – Luxury Daily

September 8, 2014

Luxury Daily today – Mulberry encourages mobile commerce with interactive quiz; Fashionable wearables will attract late adopters: Gilt exec.

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Users bank on mobile to manage money: IAB

April 12, 2013

Consumers are embracing mobile to manage their money and are starting to use smartphones as mobile wallets, according to a new report from the Interactive Advertising Bureau, InMobi and Viggle.

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Shoppers using mobile devices in-store spend more

February 28, 2013

Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, according to a new report from the Interactive Advertising Bureau.

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69pc of mobile users order food via their devices: report

January 30, 2013

Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed food orders via their smartphone or tablet, according to a new report from the Interactive Advertising Bureau and Viggle.

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72pc of tablet owners make purchases on weekly basis: IAB

February 2, 2012

Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the Interactive Advertising Bureau UK.

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HP exec: brands’ mobile spend will be up in 2010

December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

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