Articles Tagged ‘IAB’


Fashion brands’ mobile faux pas: Unoptimized sites deter sales

September 8, 2014

One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.

Share on FacebookShare on LinkedInShare on Twitter

Mulberry encourages mobile commerce with interactive quiz – Luxury Daily

September 8, 2014

Luxury Daily today – Mulberry encourages mobile commerce with interactive quiz; Fashionable wearables will attract late adopters: Gilt exec.

Share on FacebookShare on LinkedInShare on Twitter

Users bank on mobile to manage money: IAB

April 12, 2013

Consumers are embracing mobile to manage their money and are starting to use smartphones as mobile wallets, according to a new report from the Interactive Advertising Bureau, InMobi and Viggle.

Share on FacebookShare on LinkedInShare on Twitter

Shoppers using mobile devices in-store spend more

February 28, 2013

Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, according to a new report from the Interactive Advertising Bureau.

Share on FacebookShare on LinkedInShare on Twitter

69pc of mobile users order food via their devices: report

January 30, 2013

Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed food orders via their smartphone or tablet, according to a new report from the Interactive Advertising Bureau and Viggle.

Share on FacebookShare on LinkedInShare on Twitter

72pc of tablet owners make purchases on weekly basis: IAB

February 2, 2012

Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the Interactive Advertising Bureau UK.

Share on FacebookShare on LinkedInShare on Twitter

HP exec: brands’ mobile spend will be up in 2010

December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

Share on FacebookShare on LinkedInShare on Twitter