NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.
Articles Tagged ‘IAB’
Today in mobile marketing – An ad blocker has taken out a punchy ad in the Financial Times to denounce the Internet advertising industry; Facebook, wanting users to tune in more, introduces Apple Music and Spotify sharing; Rufus Cuff is like a tablet on your wrist; Alibaba buys Youku in deal said to be valued at $4.8 billion.
NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.
One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.
Luxury Daily today – Mulberry encourages mobile commerce with interactive quiz; Fashionable wearables will attract late adopters: Gilt exec.
Consumers are embracing mobile to manage their money and are starting to use smartphones as mobile wallets, according to a new report from the Interactive Advertising Bureau, InMobi and Viggle.
Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, according to a new report from the Interactive Advertising Bureau.
Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed food orders via their smartphone or tablet, according to a new report from the Interactive Advertising Bureau and Viggle.
Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the Interactive Advertising Bureau UK.
After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.