HSN has teamed up with PlayFirst to roll out a new update to the Cooking Dash application that incorporates chef Emeril Lagasse’s cookware and kitchen electrics line and lets players buy the products without leaving the app.

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

HSN is letting fashion-savvy consumers shop Queen Latifah’s new line by scanning a QR code featured on its static magazine ad.

Interactive multichannel retailer HSN Inc.‘s strategy of pairing content with commerce in mobile is helping drive its mobile sales, traffic and customer acquisitions.

Retailers are adopting mobile strategies that go beyond simply trying to drive mobile commerce, with loyalty, engagement and relationship building a significant focus for many.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

The industry has established that 2010 was the year that mobile commerce really took off and applications were a big part of that.

HSN is letting consumers shop its live streaming video and 15 channels of archived content featured in a new iPad application.

NEW YORK – Top brass at HSN have decided that a dedicated mobile team is necessary to differentiate the television retailer from competitors and ramp up its mobile commerce initiatives.