In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot.
Articles Tagged ‘HP’
Hewlett-Packard is riding some of the marketing wave from Microsoft’s Windows 8 with a new mobile campaign that promotes two of the brand’s laptops that run on the operating system.
Hewlett-Packard recently partnered with Hearst for a mobile initiative where Popular Mechanic subscribers could enter to win prizes by either scanning a personalized QR code or by entering a custom URL link.
AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.
Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.
Amazon.com will launch a free commerce-enabled Kindle application for webOS that is tailored for the new Hewlett-Packard TouchPad tablet.
Internet marketing and product brokerage company Market America is integrating with recently acquired comparison shopping site Shop.com to create a new mobile social shopping destination.
NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.
After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.