Articles Tagged ‘HP’


Hewlett-Packard touts new laptops via mobile advertising

December 17, 2012

Hewlett-Packard is riding some of the marketing wave from Microsoft’s Windows 8 with a new mobile campaign that promotes two of the brand’s laptops that run on the operating system.

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Hewlett-Packard, Hearst reward users via mobile promotion

December 28, 2011

Hewlett-Packard recently partnered with Hearst for a mobile initiative where Popular Mechanic subscribers could enter to win prizes by either scanning a personalized QR code or by entering a custom URL link.

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AT&T first US carrier to launch location-based marketing service

March 1, 2011

AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

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Crate and Barrel, ProFlowers drive Valentine’s weekend sales via mobile offers

February 11, 2011

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

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Amazon to launch commerce-enabled Kindle app for HP’s webOS TouchPad

February 10, 2011

Amazon.com will launch a free commerce-enabled Kindle application for webOS that is tailored for the new Hewlett-Packard TouchPad tablet.

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Newly merged Market America, Shop.com drive commerce via mobile, social

January 11, 2011

Internet marketing and product brokerage company Market America is integrating with recently acquired comparison shopping site Shop.com to create a new mobile social shopping destination.

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Hewlett-Packard ramping up mobile marketing and commerce initiatives: MMF

June 10, 2010

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.

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HP exec: brands’ mobile spend will be up in 2010

December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

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