While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase.
Starbucks is seeing big results via mobile, with the beverage giant generating more than three million United States mobile payment transactions per week.
With mobile payments continuing to account for a growing portion of Starbucks transactions, the coffee giant is looking at ways to expand the strategy, possibly into grocery stores.
Starbucks’ mobile payment app is helping drive more frequent purchases and contributing to the company’s revenue growth, a company executive revealed during its first-quarter earnings call.
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May 23, 2013