With mobile now accounting for 14 percent of Starbucks’ sales in the United States, the company is looking for next-generation application features to keep the brand ahead of the curve.
Articles Tagged ‘Howard Schultz’
Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.
Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results.
While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase.
Starbucks is seeing big results via mobile, with the beverage giant generating more than three million United States mobile payment transactions per week.
With mobile payments continuing to account for a growing portion of Starbucks transactions, the coffee giant is looking at ways to expand the strategy, possibly into grocery stores.
Starbucks’ mobile payment app is helping drive more frequent purchases and contributing to the company’s revenue growth, a company executive revealed during its first-quarter earnings call.