NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East.
Articles Tagged ‘Home Depot’
Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.
The Home Depot’s Redbeacon is supporting its mission of matching homeowners with service providers via a comprehensive strategy to get the brand’s mobile application into as many hands as possible.
In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.
NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company’s application or shop from their handsets.
The Home Depot’s use of an in-store checkout system enabling shoppers to pay with PayPal and their mobile phone number is the focus of a patent infringement lawsuit brought by PayOne. However, with numerous other retailers also using the technology, the impact could be much broader.
Home Depot is continuing to rely on mobile advertising as a marketing channel to drive online sales and in-store traffic.
With a refreshed site, new application features and various forms of advertising, Home Depot’s mobile conversions doubled from the first half of 2012 compared to the same time period in 2011, according to a new case study from Google.
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.