Articles Tagged ‘Home Depot’


How Zappos wins at apps by leveraging mobile moments: Forrester

June 26, 2014

NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East.

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Home Depot tackles mobile gaming to score sales

October 1, 2013

Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.

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Home Depot’s Redbeacon escalates app marketing to drive mobile business

August 6, 2013

The Home Depot’s Redbeacon is supporting its mission of matching homeowners with service providers via a comprehensive strategy to get the brand’s mobile application into as many hands as possible.

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Retailers embrace in-store mapping via smartphones to facilitate shopping

May 15, 2013

In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.

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Home Depot exec: Mobile allows access to an endless aisle

May 10, 2013

NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.

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Home Depot prompts app downloads, mobile traffic with advertising

April 10, 2013

Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company’s application or shop from their handsets.

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Home Depot faces patent infringement suit over mobile payments

March 7, 2013

The Home Depot’s use of an in-store checkout system enabling shoppers to pay with PayPal and their mobile phone number is the focus of a patent infringement lawsuit brought by PayOne. However, with numerous other retailers also using the technology, the impact could be much broader.

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Home Depot triggers mobile sales via commerce-enabled advertising

January 29, 2013

Home Depot is continuing to rely on mobile advertising as a marketing channel to drive online sales and in-store traffic.

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Home Depot’s mobile conversions double year-over-year: Google

December 21, 2012

With a refreshed site, new application features and various forms of advertising, Home Depot’s mobile conversions doubled from the first half of 2012 compared to the same time period in 2011, according to a new case study from Google.

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Home Depot puts location in the forefront to drive in-store traffic, mobile sales

November 5, 2012

Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.

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