In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.
NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company’s application or shop from their handsets.
The Home Depot’s use of an in-store checkout system enabling shoppers to pay with PayPal and their mobile phone number is the focus of a patent infringement lawsuit brought by PayOne. However, with numerous other retailers also using the technology, the impact could be much broader.
Home Depot is continuing to rely on mobile advertising as a marketing channel to drive online sales and in-store traffic.
With a refreshed site, new application features and various forms of advertising, Home Depot’s mobile conversions doubled from the first half of 2012 compared to the same time period in 2011, according to a new case study from Google.
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.
NEW YORK – A Home Depot executive at the 2012 Motorola Solutions Media Day said that by combining in-store experiences with digital tools, retailers can get a leg-up on online comparison shopping.
Home Depot is continuing to prove that mobile advertising plays a critical role in its mobile commerce strategy with a new campaign that aims to bolster sales for its power tools and home appliances.
These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.
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May 24, 2013