Nestlé Waters is rolling out a mobile campaign for brands including Arrowhead, Deer Park and Ice Mountain that combines QR codes, SMS and mobile Web sites to let consumers vie for a chance at winning a travel package or gift cards.

Retailer Lands’ End recently used an SMS message that not only reminded consumers to buy a Mother’s Day gift, but also drove them to a mobile site to buy gift cards.

Some 40,000 executives and hundreds of exhibitors are said to have descended on the International CTIA Wireless show this week in New Orleans. And yet that did not cut the mustard for one discerning delegate.

Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.

Hair care brand Aveeno is placing mobile calls-to-action on its magazine print advertisements to give readers a free sample.

What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.

WASHINGTON – Mobile presents a big opportunity and it is important that nonprofits define the engagement strategy. However, growing a mobile database is one thing and maintaining it is another, according to a Hipcricket executive at the Nonprofit Mobile Day.

Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online.

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.