Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online.

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.

The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.

A new study by Hipcricket points to the fact that mobile’s role in holiday shopping will be different and more important than past years, making it key for brands and retailers to have a sophisticated presence in the space.

With the recession and current state of the economy, consumers are less inclined to spend online or in-store. However, mobile presents an opportunity for brands to drive sales and customer loyalty through unique experiences, per industry experts.

The MMA mixed so-called “101” content with more advanced discussions, satisfying many and leaving others with the feeling that they had heard the points earlier and often.

Consumers are increasingly using their devices as megaphones, with 46 percent using the social networks to talk about their positive in-store interactions.

NEW YORK – A Target executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said that mobile is the ultimate connector between retailers and consumers.

While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.