In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot.
Articles Tagged ‘Hewlett-Packard’
NEW YORK – Mobile has changed the face of traditional retail and commerce with consumers using their devices to not only buy products, but also to make informed decisions prior to purchasing, per a Best Buy exec at the 2011 Mobile Marketing Forum.
Developer energy is shifting back to Apple as fragmentation and unenthusiastic interest in current Android tablets take away from Google’s recent gains, according to an Appcelerator study.
AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.
Amazon.com will launch a free commerce-enabled Kindle application for webOS that is tailored for the new Hewlett-Packard TouchPad tablet.
What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?
After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.