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Articles Tagged ‘Harris Interactive’


Failed mobile transactions drive consumers to competitors: survey

March 29, 2011

Businesses may be losing customers due to poor mobile experiences, as 63 percent of all online adults surveyed said they would be less likely to buy from the same company via other channels if they experienced a problem with a mobile transaction.


Mobile alerts drive one out of three recipients in store, 27pc to make purchase

July 6, 2010

Consumer receptivity to opt-in mobile marketing and intent to visit stores is growing, according to a new Harris Interactive survey commissioned by Placecast.

Retailers can use location-targeted offers to influence purchases: 1020 Placecast

October 19, 2009

A new study from 1020 Placecast and Harris Interactive found that American consumers are interested in receiving opt-in alerts from their favorite food, entertainment and consumer product brands.

Consumers open to mobile commerce: Harris study

August 25, 2009

Consumers are willing to use their handsets to buy almost anything, but when it comes to billing, Americans tend to trust their credit card company more than their wireless carrier.