Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million – and an executive discussed the organization’s increasing focus on mobile at Nonprofit Mobile Day.

The American Red Cross has extended its agreement with mGive to further engage supporters and raise funds using the mobile channel.

Text messaging has become the second most common way that consumers donate to charities next to online giving.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.