Articles Tagged ‘Haiti’


Text-to-Pledge turns SMS messaging into philanthropy

April 21, 2014

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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The truth about mobile donations

June 29, 2011

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

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American Red Cross adjusts mobile giving strategy post-Haiti

February 17, 2011

WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million – and an executive discussed the organization’s increasing focus on mobile at Nonprofit Mobile Day.

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Red Cross extends agreement with mGive to use mobile for social good

July 28, 2010

The American Red Cross has extended its agreement with mGive to further engage supporters and raise funds using the mobile channel.

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SMS second to Web in charitable donations: Study

April 7, 2010

Text messaging has become the second most common way that consumers donate to charities next to online giving.

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Has mobile giving reached a tipping point?

March 10, 2010

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

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Red Cross SMS appeal for Haiti raises $1M in single day

January 14, 2010

The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.

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