Mobile commerce made a noticeable shift in 2011 with more sales and marketing campaigns aimed specifically at tablet users. From mobile bookings to retail catalogs, here are some trends marketers need to keep an eye on in 2012.

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.

Mothers who are in charge of household purchasing decisions are increasingly buying smartphones such as the iPhone, making them an attractive to retailers to target on mobile.

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?