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Articles Tagged ‘Google’


10 key mobile pay-per-click fundamentals

April 23, 2012

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.


Visa, PayPal top list of most trusted mobile payments brands

March 9, 2012

Apple, Google, Facebook, and Amazon appear well positioned to take the lead in the mobile payments landscape except for the fact that these companies do not garner the same level of trust as others in the payments space, according to a new report from Javelin Strategy & Research.

Google Offers builds mobile database via mobile ad campaign

February 21, 2012

Google is building up its Google Offers database via a new mobile advertising initiative within Pandora’s iPhone application, pointing to the company’s growing commitment to take a spot at the top of the mobile deals space.

7 SEO tips to help Google like your iOS and Android apps

February 21, 2012

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.

What dot-com companies’ move to bricks-and-mortar stores could mean for retailers

February 15, 2012

Dot-com companies including Google and Amazon are reportedly trying out physical retail stores as a way to attract new consumers. Could the shift to bricks-and-mortar stores be a sign of the times to come for online retail?

Google, Citi discover first-mover advantage comes with a price

February 13, 2012

The mobile industry let out a big “oops” this week when flaws were exposed in mobile applications from Google and Citi that put consumers at risk, suggesting that the rush to be first in mobile payments and mobile banking may come with a price.

Is Google Wallet struggling to gain acceptance?

January 30, 2012

Two Google employees closely associated with its Google Wallet initiative have recently either left the company or moved on to other projects in a possible reflection of the challenges that Google is facing in the mobile payments space.

Mobile marks a fundamental shift for retailers: Google

January 26, 2012

With consumers increasingly using mobile for price comparison, finding retail locations and shopping, retailers need to develop and think strategically about ways to integrate mobile into their overall marketing channels with smartphone and tablet uses.

Google exec: Sephora, eBay really embrace mobile across multiple tactics

January 26, 2012

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as retailers that took full advantage of mobile commerce during the 2011 holiday season.

Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts

January 23, 2012

The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays.