Articles Tagged ‘Google’


Mobile Minutes: Google’s wireless service; LG’s curved smartphone; Samsung drops Qualcomm chips; Microsoft’s 4K display

January 23, 2015

Today in mobile marketing – Google to sell wireless service in deals with Sprint, T-Mobile; LG to launch curved G Flex 2 smartphone next week; Samsung drops Qualcomm chip from next Galaxy smartphone; Microsoft launches its own 4K display made for Windows 10.

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Mobile Minutes: Google’s build-your-own phone; Personal Wi-Fi at Marriott; Google’s Classroom app; Alibaba messaging app

January 20, 2015

Today in mobile marketing – Google launches build-your-own mobile phone trial; Marriott agrees not to block personal Wi-Fi networks; Google is bringing the paperless classroom to teachers’ phones; Alibaba’s latest mobile messaging effort: social networking for businesses.

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BIA/Kelsey analyst: Search’s evolution towards push, app-based discovery evident with Google Now

January 16, 2015

An analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said he expects Google Now to step up its use of targeted push notifications as search becomes more mobile application- and discovery-based to meet consumer demands for faster, more personal service.

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How mobile appointments translate into customer satisfaction, higher conversions

October 21, 2014

Most Americans prefer to schedule personal appointments by using mobile applications, email, text messaging or Web sites, a Google Consumer Survey shows, reflecting the increasing use of mobile in daily activities.

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Apple Pay merchant list missing everyday businesses needed to drive use

October 20, 2014

While Apple Pay is already being accepted by a number of big-name merchants, the list lacks the kind of everyday businesses, such as gas stations, grocery stores and public transit systems, that will drive mobile payments use.

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Google Express expansion faces revenue, weather challenges

October 15, 2014

Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.

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Built-in Android and iOS security mechanisms: Looking at their effectiveness

September 5, 2014

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

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Google’s disruption of financial services is just getting started: Forrester

August 1, 2014

While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.

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Trulia partners with New York MLS to strengthen stand on search results

July 17, 2014

Aggregated property marketplace Trulia has signed an agreement with New York State Multiple Listing System to ensure it can more accurately market listings and provide a better experience for users looking to buy or sell homes in New York state.

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Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences

June 27, 2014

Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience.

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