Millennials will be a big driver of online and mobile shopping this holiday season, with 88 percent of all millennial smartphone owners planning to use their devices for holiday shopping this year compared to 76 percent of all smartphone owners, according to a new report from Google.
Articles Tagged ‘Google’
Apple, Google, Amazon, Facebook and PayPal/eBay are threatening to disrupt the payments ecosystem by replacing traditional banks with mobile wallets, and according to Javelin’s recent report, the five tech giants are dwarfing the reach of the top banks.
On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”
Patek Philippe expands consumers’ knowledge via QR code; 65pc of luxury buyers want to see, feel products before purchase: Google.
Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.
Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.
Google recently sent out an email to Google Wallet users informing them that the service will be removing gift and loyalty cards from the mobile application on Aug. 21. This move may be harmful for the slow consumer adoption of Google Wallet.
Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.
Paid search and commerce go hand in hand, something Google is very aware of. However, the company’s mobile commerce and payments strategies so far are not catching on with consumers.
Amazon is the king when it comes to how consumers comparison shop while in-store, with price as the ultimate factor in driving consumers away from buying at bricks-and-mortar stores, according to a new report from parago.