Articles Tagged ‘Google’


Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld

July 2, 2015

Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.

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4 reasons why your AdWords campaigns are not working

June 15, 2015

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

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Google Now on Tap pressures brands to make offers more compelling

June 2, 2015

Google’s Now on Tap feature, which makes mobile commerce more immediate by serving information within the app the consumer is using, gives brands incentive to provide compelling offers that users can download to their mobile wallets while helping Google to remain relevant amid competition in mobile search.

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Has Google finally hit on a winning mobile payments strategy?

June 1, 2015

Google unleashed a series of mobile payments initiatives at its annual developer conference last week – including a hands-free payments pilot with McDonald’s and Papa John’s – as the technology giant looks to ride Apple Pay’s momentum and guarantee its own leadership role in Android-based transactions.

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Mobile Minutes: Uber vs. Lyft; Jawbone sues Fitbit; Huawei’s smartphone growth; Health-monitoring wearable

May 29, 2015

Today in mobile marketing – Uber and Lyft fight proposed NYC rules – and each other; Jawbone sues Fitbit, alleges theft of trade secrets; China’s Huawei sees strong smartphone growth in southeast Asia; This wearable prototype can see through skin to scan your blood.

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Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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Mobile Minutes: Apple’s music service; Amazon’s advertising platform; Walmart challenges Amazon; Uber lures Google exec

May 15, 2015

Today in mobile marketing – Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.

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After Mobilegeddon, focus on site search for mobile-friendliness

May 14, 2015

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

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Mobile Minutes: Google’s wireless service; BlackBerry’s security offering; Yahoo’s mobile ads; WhatsApp and calls

April 23, 2015

Today in mobile marketing – Google set to unveil wireless service; BlackBerry introduces security offering for IoT devices; Yahoo shows growth in mobile advertising, but results miss estimates; Facebook’s WhatsApp will be how the world makes phone calls.

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Mobile Minutes: Sony’s flagship phone; Lilly for Target app trouble; Wearables for babies; Google’s smartwatch hack

April 21, 2015

Today in mobile marketing – Sony unveils flagship phone despite mobile pain; Target website, apps overwhelmed by demand for Lilly Pulitzer; ‘Connected’ babies = more sleep for you; Google’s smartwatches now let you leave your phone at home.

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