Mobile Marketer today – USA Today doubles down on VR, risking big on weekly content; Starbucks uses coding to print emojis in hot chocolate drinks.
Articles Tagged ‘Google’
Today in mobile marketing – Whoever wins the White House, this year’s big loser is email; Google signs up CBS for Internet TV service: sources; These apps are perfecting the art of getting you to pay for dates; T-Mobile to pay $48M for misleading unlimited data plan.
Mobile Minutes: First 5G modem unveiled; branded domain names; Samsung Note 7 exchange; Disney dropped Twitter bid over imageOctober 19, 2016
Today in mobile marketing – Qualcomm announces the world’s first 5G modem, leading the way to multi-gigabit Internet speeds on phones; Say hello to .google and other branded internet addresses; Samsung sets up Note 7 exchanges at major US airports; Report: Disney nixed Twitter bid partly over image.
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.
Now that it is October and the school year is fully underway, brands are looking back at how the critical back-to-school season was handled, especially after researchers predicted a mobile usage rate as high as 90 percent this year.
Mobile Marketer today — Why Google’s new smartphone leans heavily on AI, virtual reality; Taco Bell ushers in National Taco Day excitement via mobile-optimized ecards
Mobile Minutes: HTC’s virtual reality app store; Google’s Uber competitor; Amazon Alexa Prize; Salesforce’s probeOctober 3, 2016
Today in mobile marketing – HTC just launched a virtual reality app store with $1 content; Google is giving Uber another reason to worry; Amazon’s ‘Alexa Prize’ will give college students up to $2.5M to create a socialbot; Salesforce urges Microsoft-LinkedIn probes amid AI concerns.
Mobile Minutes: Comcast’s wireless network; EU gives Google extension; Uber’s rival; Microsoft’s Nokia phoneSeptember 21, 2016
Today in mobile marketing – Comcast gearing up to offer new wireless network by 2017; The EU just gave Google more time to reply to its Android antitrust charges; Grab, Uber’s rival in Southeast Asia, raises $750 million; Microsoft unveils Nokia feature phone.
Mobile Minutes: Google’s trip-planning app; Salesforce and AI; Adidas’ Snapchat retention; Pokémon Go PlusSeptember 20, 2016
Today in mobile marketing – Google steps up travel presence with trip-planning app; Salesforce thinks AI will help it beat Microsoft and Oracle; Adidas’ ad agency says user retention on its Snapchat videos is ‘insane’ compared to YouTube; Pokémon Go Plus hidden features every ‘Pokémon Go’ player should know.
Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.