Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.
Articles Tagged ‘Google’
Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerateJuly 25, 2016
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surgeJuly 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.
If you are a marketer or retailer with applications, I have some bad news for you.
For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads.
Today in mobile marketing – Ask Amazon’s Alexa for Prime Deals and get $10 off your first order; Snapchat sued for being too sexy for minors; Facebook testing end-to-end encryption on Messenger; Google buys startup to stuff more video into its cloud.
Mobile Minutes: Wimbledon live on Twitter; Rio Olympics in VR; Google buys Moodstocks; MTA’s ticketing appJuly 7, 2016
Today in mobile marketing – Twitter goes Live with Wimbledon stream; NBC and Samsung team up to broadcast 2016 Rio Olympics in virtual reality; Google buys sneaker-scanning machine learning company Moodstocks; MTA speeds up app rollout for mobile tickets on Metro-North, LIRR.
Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.
Mobile Minutes: Uber, Pandora partner; Twitter adds stickers; Amazon Dash expands; Google’s smartphoneJune 28, 2016
Today in mobile marketing – Uber and Pandora partner to offer music to drivers; Twitter’s new stickers are Snapchat filters, but for tweets; Amazon to add dozens of brands to Dash buttons, but do shoppers want them?; Google is building a phone for this year, says unlikely report.