According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
Articles Tagged ‘Google’
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won’t comment on report of move to buy Lyft.
Today in mobile marketing – Why Google just bought this hot ecommerce startup; Snapchat’s TV strategy just went up a gear with an NBC deal; Lyft adds multiple stops so you can pick up, drop off your friends; New iPhone to have dual camera but no headphone jack.
Mobile Minutes: Facebook’s camera push; Celebrity post crackdown; Apple offers bug bounties; Google gains in IndiaAugust 8, 2016
Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.
Fitness footwear and apparel online retailer NoBull is kicking up its mobile video strategy as it looks to take advantage of the merging of commerce and content.
Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.
Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerateJuly 25, 2016
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surgeJuly 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.