Articles Tagged ‘Google’


Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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Mobile Minutes: Apple’s music service; Amazon’s advertising platform; Walmart challenges Amazon; Uber lures Google exec

May 15, 2015

Today in mobile marketing – Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.

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After Mobilegeddon, focus on site search for mobile-friendliness

May 14, 2015

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

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Mobile Minutes: Google’s wireless service; BlackBerry’s security offering; Yahoo’s mobile ads; WhatsApp and calls

April 23, 2015

Today in mobile marketing – Google set to unveil wireless service; BlackBerry introduces security offering for IoT devices; Yahoo shows growth in mobile advertising, but results miss estimates; Facebook’s WhatsApp will be how the world makes phone calls.

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Mobile Minutes: Sony’s flagship phone; Lilly for Target app trouble; Wearables for babies; Google’s smartwatch hack

April 21, 2015

Today in mobile marketing – Sony unveils flagship phone despite mobile pain; Target website, apps overwhelmed by demand for Lilly Pulitzer; ‘Connected’ babies = more sleep for you; Google’s smartwatches now let you leave your phone at home.

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Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors

April 20, 2015

Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city’s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well.

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Mobile Minutes: Mobile voice search; FDA and Apple Watch; Cheaper Microsoft tablet; Musical community app

April 1, 2015

Today in mobile marketing – Google, Microsoft take voice-search to new levels; FDA ‘taking a very light touch’ on regulating the Apple Watch; Microsoft makes cheaper version of Surface Pro 3 tablet; New app Saloote aims to create digital ‘musical community.’

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Mobile Minutes: Meerkat raises funds; BlackBerry’s Q4 profit; Mobile’s effects on Google; Seattle passport app

March 30, 2015

Today in mobile marketing – Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac.

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The urgency of mobile search engine optimization

March 30, 2015

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Mobile Minutes: Google and Tag Heuer’s smartwatch; Nintendo goes mobile; Draft app; T-Mobile’s plans

March 20, 2015

Today in mobile marketing – Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its ‘Un-Carrier’ plans.

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