Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers.
Articles Tagged ‘Google’
Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung’s groove; Google’s internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia.
Today in mobile marketing – Google overhaul ‘shareholder friendly’ but details scarce; Startups vie to build an Uber for health care; IPhone 6S expected to have improved camera; Google-backed ticket app looks to rival Ticketmaster.
Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless serviceAugust 5, 2015
Today in mobile marketing – Apple and Google know what you want before you do; Customers are slowly flocking back to Sprint as it narrows its loss; BMW CEO puts digital trends at center of strategy review; Apple may launch wireless phone service.
Mobile Minutes: Net neutrality unlawful?; Toyota picks Telenav; Google refuses; Glass targets workplacesAugust 3, 2015
Today in mobile marketing – Internet providers call FCC’s Net rules unlawful in court filing; Toyota picks this little-known company over Apple, Google; Google refuses French order to apply ‘right to be forgotten’ globally; Google quietly distributes new version of Glass aimed at workplaces.
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.
NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheldJuly 2, 2015
Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.