Articles Tagged ‘Google’


Mobile Minutes: App install ads; Twitter advertising expands; Sony’s 4K phone; Snapchat and politics

September 3, 2015

Today in mobile marketing ­– Google wants to crush agitating ‘install our app’ ads; Twitter announces global expansion of self-service ads platform; Even if it wasn’t the world’s first 4K phone, the Sony Xperia Z5 Premium has a lot going on; John Kasich takes presidential campaign to Snapchat with bacon filter ad.

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Mobile Minutes: Robin smartphone; Obama on Instagram; Apple’s enterprise push; Google logo

September 2, 2015

Today in mobile marketing – This new smartphone automatically moves files and apps to the cloud; Obama assumes control of the White House’s Instagram; Apple is beating enterprise tech at its own game; Google unveils new logo with emphasis on apps, devices.

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Google Maps goes after Yelp, Waze with added features

August 26, 2015

Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers.

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Mobile Minutes: BlackBerry and PayPal; Samsung’s new phablets; Niantic Labs; Mcommerce in Indonesia

August 17, 2015

Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung’s groove; Google’s internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia.

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Mobile Minutes: Google’s overhaul; Uber for health; IPhone 6S; New ticket app

August 12, 2015

Today in mobile marketing – Google overhaul ‘shareholder friendly’ but details scarce; Startups vie to build an Uber for health care; IPhone 6S expected to have improved camera; Google-backed ticket app looks to rival Ticketmaster.

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Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless service

August 5, 2015

Today in mobile marketing – Apple and Google know what you want before you do; Customers are slowly flocking back to Sprint as it narrows its loss; BMW CEO puts digital trends at center of strategy review; Apple may launch wireless phone service.

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Mobile Minutes: Net neutrality unlawful?; Toyota picks Telenav; Google refuses; Glass targets workplaces

August 3, 2015

Today in mobile marketing – Internet providers call FCC’s Net rules unlawful in court filing; Toyota picks this little-known company over Apple, Google; Google refuses French order to apply ‘right to be forgotten’ globally; Google quietly distributes new version of Glass aimed at workplaces.

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Mobile Minutes: App coders balk; Google soars; Uber’s fake feature; T-Mobile is fined

July 20, 2015

Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.

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How Google’s buy button, voice search could make retail sales skyrocket

July 16, 2015

NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.

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Buy buttons are more hype than reality so far: Forrester

July 8, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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