While mobile Web users are willing to trade some functionality for the convenience of the mobile Web, they’re not as willing to sacrifice performance.

Research indicates that users expect snappy mobile Web experiences. Failing to meet these expectations is risky business for mobile sites.

Retailers that fail to optimize their mobile Web site risk leaving a growing customer segment behind. Here are some best practices for mobile-optimizing the shopping experience for customers.

With 2010 just around the corner, the New Year’s sweet spot will likely be mobile commerce, especially for direct-response marketers and retailers.

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.

Gomez found that between Nov. 1-15 the average response time for 14 mobile retail sites was 4.73 seconds and that the sites were available on average 98.74 percent of the time.