Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.

As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.

Multi-location quick-serve restaurant businesses are increasingly taking advantage of mobile marketing techniques to drive floor traffic and sales.

As marketers go about establishing plans and budgets for 2010, they cannot afford to ignore mobile as a channel for engaging customers in revenue- and profit-producing ways.