Articles Tagged ‘Gary Schwartz’


Storytelling and beaver dams: GoPro to Snap

November 2, 2016

I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.

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My Amazon Dash button arrived

July 18, 2016

After talking about impulse purchases for more than 10 years, my Dash button arrived to be duly attached to my washing machine for timely one-click checkout.

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The new mobile trading environment

May 10, 2016

Investment follows banking and payment as the top sectors ripe for technology disruption.

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Amazon Books and the mythical wormhole

April 1, 2016

Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?

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Data rules Echo, Siri and Google Now

February 11, 2016

This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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WeChat disperses mobile money to Times Square revelers via Bluetooth

February 8, 2016

WeChat is bringing the Chinese custom of Lucky Money to New York pedestrians, enabling Times Square passersby to shake their smartphones in front of the billboards and have digital money placed in the messaging application’s mobile wallet.

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Social: Shouting so loud, we lose our voice

January 4, 2016

Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.

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Girl Scouts takes bigger bite of mcommerce with revamped app

December 9, 2015

Girl Scouts of the USA is building on a previously unveiled digital initiative via a new mobile application that complements the organization’s Web site with tools designed to boost sales of its famous cookies.

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Finally, Google invents the mobile browser

December 1, 2015

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

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Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads

August 24, 2015

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.

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