Articles Tagged ‘Gary Schwartz’


How Macy’s could make mobile shopping more intimate with on-demand tailoring

June 3, 2015

Macy’s is merging in-store service with online convenience by partnering with zTailors, an on-demand alterations network that will allow customers to have a personal tailor at their doorstep with the tap of a button.

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Hotel chains deliver instant gratification, propel sales with mobile promotions

May 12, 2015

Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.

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Toronto Star’s ending mobile subscriptions signals decline of paid model

March 10, 2015

The Toronto Star’s abandoning of digital subscriptions to focus on generating ad revenue from a free tablet edition highlights traditional publishers’ challenges in getting consumers to accept paid models after years of making content available at no charge.

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Amazon.com sees nearly 60pc of consumers shop for holidays on mobile

December 29, 2014

Amazon’s fast shipping Prime service gained more than 10 million members worldwide while Amazon.com saw nearly 60 percent of its consumers shop for the holidays via mobile devices, cementing its status as the mobile retailer to beat in 2015.

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Target tests CurrentC mobile payments in store, Apple Pay in app

November 11, 2014

Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.

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GetMyBoat offers boating insurance through mobile devices

September 3, 2014

GetMyBoat, the world’s largest boat rental and charter marketplace, has launched what it claims is the first-of-its-kind global boat insurance product providing low insurance rates to boaters booking through any service or platform.

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Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Kangaroo Express kicks annual promotion into high gear via mobile app

April 3, 2014

Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage cup, receive special offers and enter to win prizes from their phones.

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PayPal international expansion of in-store mobile payments comes to Toronto

March 31, 2014

PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.

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