Articles Tagged ‘Gary Schwartz’


Amazon Books and the mythical wormhole

April 1, 2016

Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?

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Data rules Echo, Siri and Google Now

February 11, 2016

This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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WeChat disperses mobile money to Times Square revelers via Bluetooth

February 8, 2016

WeChat is bringing the Chinese custom of Lucky Money to New York pedestrians, enabling Times Square passersby to shake their smartphones in front of the billboards and have digital money placed in the messaging application’s mobile wallet.

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Social: Shouting so loud, we lose our voice

January 4, 2016

Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.

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Girl Scouts takes bigger bite of mcommerce with revamped app

December 9, 2015

Girl Scouts of the USA is building on a previously unveiled digital initiative via a new mobile application that complements the organization’s Web site with tools designed to boost sales of its famous cookies.

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Finally, Google invents the mobile browser

December 1, 2015

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

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Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads

August 24, 2015

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.

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The Cheesecake Factory snacks on mobile payments with app pilot

July 30, 2015

The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments.

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6 mobile-oriented services to complement the live operator experience

July 30, 2015

While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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Starbucks continues driving partnerships with Lyft loyalty integration

July 24, 2015

Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.

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