Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.
Articles Tagged ‘Gary Schwartz’
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage cup, receive special offers and enter to win prizes from their phones.
PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.
Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.
When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”
New York-based restaurant Blockheads is making a strong push into mobile and social to drive consumer engagement and increase store traffic.
Rouse Properties has announced that it will install Sonic Notify’s beacons in all of its malls to provide relevant content, advertising and promotions to its shoppers via mobile.
On the return flight home for Thanksgiving this past week, I read Nassim Taleb’s book, “The Black Swan,” and decided that ‘tis the season to draw profound parallels between innovation and poultry.
Gap and Banana Republic are expanding their “Reserve in Store” pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.