Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
Articles Tagged ‘Gary Schwartz’
Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage cup, receive special offers and enter to win prizes from their phones.
PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.
Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.
When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”
New York-based restaurant Blockheads is making a strong push into mobile and social to drive consumer engagement and increase store traffic.
Rouse Properties has announced that it will install Sonic Notify’s beacons in all of its malls to provide relevant content, advertising and promotions to its shoppers via mobile.
On the return flight home for Thanksgiving this past week, I read Nassim Taleb’s book, “The Black Swan,” and decided that ‘tis the season to draw profound parallels between innovation and poultry.
Gap and Banana Republic are expanding their “Reserve in Store” pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.
Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”