When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”
Articles Tagged ‘Gary Schwartz’
New York-based restaurant Blockheads is making a strong push into mobile and social to drive consumer engagement and increase store traffic.
Rouse Properties has announced that it will install Sonic Notify’s beacons in all of its malls to provide relevant content, advertising and promotions to its shoppers via mobile.
On the return flight home for Thanksgiving this past week, I read Nassim Taleb’s book, “The Black Swan,” and decided that ‘tis the season to draw profound parallels between innovation and poultry.
Gap and Banana Republic are expanding their “Reserve in Store” pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.
Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”
Is a retail dust bowl about to blow through the mall nationally? That is a question worth asking for its long-term implications.
The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.
There is an oft-quoted line in technology that many are over optimistic in the short term and overly pessimistic about the long term.
Starbucks’ mobile strategy continues to gain momentum as consumers increasingly use the company’s mobile application for purchases.