Articles Tagged ‘Gary Schwartz’


Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads

August 24, 2015

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.

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The Cheesecake Factory snacks on mobile payments with app pilot

July 30, 2015

The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments.

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6 mobile-oriented services to complement the live operator experience

July 30, 2015

While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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Starbucks continues driving partnerships with Lyft loyalty integration

July 24, 2015

Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.

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Uber taps Chelsea FC partnership to deliver club kits to soccer fans

July 20, 2015

Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.

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How Macy’s could make mobile shopping more intimate with on-demand tailoring

June 3, 2015

Macy’s is merging in-store service with online convenience by partnering with zTailors, an on-demand alterations network that will allow customers to have a personal tailor at their doorstep with the tap of a button.

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Hotel chains deliver instant gratification, propel sales with mobile promotions

May 12, 2015

Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.

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Toronto Star’s ending mobile subscriptions signals decline of paid model

March 10, 2015

The Toronto Star’s abandoning of digital subscriptions to focus on generating ad revenue from a free tablet edition highlights traditional publishers’ challenges in getting consumers to accept paid models after years of making content available at no charge.

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Amazon.com sees nearly 60pc of consumers shop for holidays on mobile

December 29, 2014

Amazon’s fast shipping Prime service gained more than 10 million members worldwide while Amazon.com saw nearly 60 percent of its consumers shop for the holidays via mobile devices, cementing its status as the mobile retailer to beat in 2015.

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Target tests CurrentC mobile payments in store, Apple Pay in app

November 11, 2014

Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.

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