Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.

Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.

How consumers feel a company’s values align with theirs—and even a company’s overall perceived likeability—are all integral to creating a favorable feeling toward a product or service.

Marketing communications service provider Tukaiz’s PixyMe is a social networking application for the iPhone with a mobile commerce element.