Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms.
Articles Tagged ‘Fox’
Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.
Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV’s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV’s services.
Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.
“Family Guy” fans can buy ringtones and wallpapers, as well as engage with the show’s characters via a new mobile application.
Jesta Digital, formerly known as Fox Mobile Group, has launched its on-demand mobile television and movie subscription service Bitbop for Microsoft’s Windows Phone 7 smartphone users.
Fox’s on-demand mobile TV subscription service Bitbop is running a contest letting participants solve a mystery for a chance to win a BlackBerry and a three-month subscription.
NEW YORK – Citing case studies from Ace Hardware, Ford, Amtrak and Fox’s Avatar, a Microsoft exec showed how mobile can close the loop from advertising to transactions.
Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.
Known for relying on SMS texts to vote for favorite performers, the world-famous American Idol show on the Fox television network now has its own iPhone application as it enters its eighth season of broadcast.