Articles Tagged ‘Forrester Research’


Bank of America pulls ahead of competition in mobile banking: report

May 25, 2016

While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.

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How Rent the Runway’s in-app push notifications combat lost conversions

April 28, 2016

NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.

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Mobile’s influence on offline sales continues to grow: Forrester

February 2, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 19, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 19, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 15, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 14, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 13, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 12, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 11, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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