Mobile has disrupted many industries, providing new ways of interaction and a seamless transition between online and offline, but perhaps no area needs mobile to connect its various parts as much as banking.
Articles Tagged ‘financial services’
While a plethora of financial institutions continue rolling out mobile-friendly tools for on-the-go customers, a recent study from Amdocs discovered that more than 68 percent of respondents are not using mobile financial services, suggesting fundamental issues such as security concerns and lack of awareness still abound.
Brokerage firm TD Ameritrade has expanded its multichannel user experience onto the Apple Watch to create a seamless experience for its customers and help them get the most out the company’s mobile services.
With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting.
While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.
Financial institutions are not providing compelling mobile experiences, with customers preferring traditional Web sites to mobile apps or optimized sites, according to new research from ForeSee.
The financial services industry is falling behind other sectors in its adoption of mobile marketing and commerce, according to a CTIA panelist.