AMC Theatres aim for digital sales with Fandango partnership
February 9, 2012AMC Theatres is adding all of its theaters in the United States to Fandango’s system to let consumers buy movie tickets across Fandango’s mobile services and Web site.
AMC Theatres is adding all of its theaters in the United States to Fandango’s system to let consumers buy movie tickets across Fandango’s mobile services and Web site.
Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.
Fandango claims that 50 percent of its movie fans are using its mobile ticketing after rolling out the program last year.
Twenty-two percent of Fandango’s sales for the “The Twilight Saga: Breaking Dawn, Part 1” movie came through mobile during opening weekend, setting a new mobile percentage record for the company.
Online movie ticketing company Fandango is partnering with Regal Entertainment Group to roll out a mobile ticketing program in select markets across the United States to cut down on paper movie tickets.
Online entertainment site Fandango is continuing its push to let consumers pay for movie tickets on any platform possible with a new application specifically designed for Android tablets.
In an effort to reach its audience on every platform, entertainment destination Fandango is letting consumers pay for movie tickets on their Windows devices.
Mobile is proving to be a key moviegoer choice with Fandango generating 20 percent of its summer movie tickets sales from the company’s mobile applications and optimized-site.
Fandango has sold 19 percent of all ticket sales for “Harry Potter and the Deathly Hallows, Part 2,” which also broke records for top mobile movie ticket sales of all time.
Twentieth Century Fox, Fandango and Rovio have partnered to let consumers buy movie tickets for the film “Rio” and engage users via the Angry Birds Rio mobile game.