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Articles Tagged ‘Facebook’


Facebook builds on mobile loyalty hype via Tagtile acquisition

April 18, 2012

Facebook is continuing its push into mobile with its latest deal to acquire the loyalty app Tagtile pointing to how the social media giant might use mobile to connect the dots between social media display ads and in-store activity.


Visa, PayPal top list of most trusted mobile payments brands

March 9, 2012

Apple, Google, Facebook, and Amazon appear well positioned to take the lead in the mobile payments landscape except for the fact that these companies do not garner the same level of trust as others in the payments space, according to a new report from Javelin Strategy & Research.

How will Facebook influence the future of mobile advertising?

February 27, 2012

The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.

Will Bango help Facebook monetize its 60 million-plus mobile app users?

February 10, 2012

With more than 60 million mobile app users, Facebook could be looking to a new agreement with Bango to introduce carrier billing as a way to monetize mobile.

Dunkin’ Donuts lets users win prizes via mobile check-ins

December 6, 2011

Dunkin’ Donuts is rewarding consumers who check-in via foursquare and Facebook Places with a campaign that involves mobile, social media and email.

Conjugating mobile: Facebook as Big Brother

November 28, 2011

A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.

Dunkin’ Donuts continues mobile push via location-based promotion

September 7, 2011

Dunkin’ Donuts is strengthening its mobile presence via a new campaign that lets coffee lovers check-in at participating locations to vie for prizes and a chance to be named “President of Dunkin’ Nation.”

Google Search is top site as total mobile traffic grows to 105M uniques

June 3, 2011

Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.

Top 10 mobile commerce headlines of Q1

April 20, 2011

News about mobile payments, mcommerce strategies such as apps and mobile Web site conversion tips took over the headlines of Mobile Commerce Daily in the first quarter of 2011.

NFC to ignite billions of dollars of incremental revenue: Razorfish

April 19, 2011

Near field communication has the potential to generate billions of dollars of incremental revenue from mobile marketing services alone, not even factoring in payments, which will be a watershed moment for mobile, according to Razorfish.