If customers want to make the most of this Black Friday and Cyber Monday, mobile is the best way for them to get ahead of the pack on what retailers are offering the right deals, and Walmart and Expedia are leading the charge.
Articles Tagged ‘Expedia’
Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone.
Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.
Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile search – a tactic that could put a dent in online travel agencies’ bookings.
Expedia is ramping up engagement and sales within its mobile application by leveraging 3D Touch, which allows users to search hotels, request directions and share their flight status directly from the brand’s icon on their home screens.
Expedia is focusing on serving its customers mobile-exclusive deals and making sure they are fully informed on how to save more through its app via a recent update that adds messaging for discount walkthroughs.
Hospitality brand Airbnb is further personalizing the mobile and online experience for hosts via a slew of new features, including competitive pricing and hosting toolkits.
Expedia is adding another online travel agent, HomeAway, to its digital repertoire, as it aims to compete with Airbnb by offering hotel accommodations as well as forms of private lodging to mobile-savvy travelers.
RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages, enhancing the shopping journey and driving additional sales.