NEW YORK – An E*Trade executive at the 2015 Mobile Marketing Association Forum New York revealed that 45 percent of the company’s daily users leverage its iOS 8 biometric security function, which enables users to sign into their account by pressing their finger against an identification button, proving that Touch ID is optimal for financial marketers.
Articles Tagged ‘E*Trade’
Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.
Financial institution E*Trade is letting consumers access their accounts, as well as trade stocks on Windows Phone devices.
Financial institution E*Trade has added a slew of new features including bar code scanning, mobile deposits and voice recognition to its iPhone and Android applications to help speed up how the company’s clients manage their finances.
Financial institution E*Trade has added a mobile deposit feature to its iPhone application to help consumers easily deposit checks.
E*Trade Financial is bringing its talking baby avatars to the mobile channel with the BabyMail viral marketing campaign.
E*Trade has focused its mobile strategy on the development of mobile applications, which it has promoted via a series of “talking baby” TV commercials.