Walgreens and CVS are both strong examples of how mobile has shaken up the pharmaceutical industry. Although both companies have delved into multiple mediums, here is a look at how the two compare with iPhone applications and optimized sites.
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CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.
With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.
CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.