Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online.

The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.

Among the fastest growing mobile trends this year, hyperlocal advertising and marketing has the potential for businesses to engage with customers at the optimum time and place.

NEW YORK – A Google official predicted that consumers will buy larger and more expensive goods via mobile this holiday season during a panel at the Mobile Marketing Summit.

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating.

Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.

Mobile marketing firm HipCricket has introduced an SMS mobile coupon service targeted toward retailers and quick-service restaurants.

A Cold Stone Creamery ice cream shop in Roanoke, VA, launched a mobile campaign with a call-to-action broadcast on a local radio station.