Mobile commerce continues to rake in greater amounts of revenue for retailers. Marketers looking to grab a bigger piece of mobile should split up their efforts to target men and women differently because of their contrasting shopping behavior.
Articles Tagged ‘Eric Feinberg’
Southwest Airlines is the leader when it comes to mobile customer satisfaction in the travel industry thanks to a simple, no-frills approach that translates well to the mobile experience, according to a new report from ForeSee.
As retailers continue to up their investments in mobile, they need to be prepared for consumers who increasingly expect to do more than price check via their smartphones and tablets.
Financial institutions are not providing compelling mobile experiences, with customers preferring traditional Web sites to mobile apps or optimized sites, according to new research from ForeSee.
This year, retailers are loading their mobile Web sites and applications with features to drive in-store traffic and online sales in preparation for Thanksgiving weekend. Here is a look at how five of the biggest retailers are gearing up for holiday sales.
AUSTIN, TX – A ForeSee executive at the Mobile Shopping Fall Summit said that since mobile is often being used in conjunction with other mediums, it is key to use the channel to predict and influence consumer shopping.
Marketers are increasingly using mobile to drive both online and in-store revenue. However, with the bulk of mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.