Chico’s FAS Inc. is driving engagement for its Chico’s, White House Black Market, Soma Intimates and Boston Proper retail brands, while also raising funds for Children’s Miracle Network Hospitals via a new multichannel campaign that includes a mobile-optimized microsite.
The Broadway musical Spider-Man: Turn Off the Dark is making it easier for fans to reserve tickets via their mobile devices and help drive advanced ticket sales at the same time.
Department store chain Belk is celebrating its 125th anniversary with a multichannel sweepstakes that leverages mobile to make it easier for customers to enter.
PALM DESERT, CA – An Urban Outfitters executive at eTail West last week said that mobile-only platforms such as Instagram and Vine play a big role in the company’s social media strategies by letting the brand highlight its personality and inspire consumers.
One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.
A new multichannel campaign from Auntie Anne’s puts mobile in the driver’s seat to create awareness and sales for a brand new product.
A recent update to Google Wallet lets users not only pay with a single tap of their mobile phones but also redeem coupons and earn loyalty rewards.
While the recent introduction of the first Google Wallet app is not likely to have much of an impact on sales for the 2011 holiday shopping season, the longer-term benefits for merchants will include better loyalty conversion rates and an increase in qualified traffic.
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May 24, 2013