British carrier Three UK has extended a new Facebook and Twitter-friendly music store from Android-based handsets to more of its mobile phone customers.

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

Thumbplay Inc. has partnered with 20 new content providers including Beggars Group, Merge Records and Redeye Distribution, bringing its number of available tracks to more than 8 million.

Mobile entertainment content platform Thumbplay Inc. has signed a digital distribution agreement with Sony BMG Music Entertainment in yet another sign of mobile’s importance to record labels.