NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new precepts to uphold with mobile.
The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.
Last year mobile saw significant gains in commerce, traffic and search, according to several recent reports. With smartphone and tablet penetration continuing to grow, mobile’s role in retail can only get bigger over the next 12 months.
Toys R Us has introduced a new digital content streaming service to support its new tabeo tablet and leverage its brand equity to deliver family entertainment to customers.
Traffic from mobile devices accounted for 18.3 percent of overall Web traffic on Christmas Day, per a study by IBM Coremetrics.
Mobile commerce sales will increase 91.4 percent this year to reach a total of $6.7 billion, according to a new report from eMarketer.
Coffee chain Peet’s Coffee & Tea is going head to head with its competitors in the mobile commerce space by signing on as the latest retailer using Google Wallet.
Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.
While mobile food ordering is still nascent, quick-service and fast-casual restaurant chains that have launched mobile applications with ordering capabilities have boosted the frequency and average size of customers’ orders.
News briefs – Absolut enhances mobile app with Facebook integration; LTU technologies rolls out mobile visual search service; Edmunds.com shows dealers consumer purchase intent via iPad app.
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June 19, 2013