FAO Schwarz, eBay bolster holiday sales via new mobile app
December 13, 2012FAO Schwarz has teamed up with eBay to launch the FAO Schwarz Gift Finder mobile application to let consumers search through thousands of toys.
FAO Schwarz has teamed up with eBay to launch the FAO Schwarz Gift Finder mobile application to let consumers search through thousands of toys.
PayPal saw a 193 percent increase in mobile payment volume on Black Friday compared to 2011, with a majority of consumers shopping around the world via their smartphones between noon and 1 p.m.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
EBay is helping shoppers kick off the holiday season by rolling out hundreds of mobile-exclusive deals throughout Thanksgiving weekend.
Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.
EBay’s range of mobile applications continues to attract new users, with 800,000 consumers making a purchase from eBay via mobile for the first time during the third quarter.
EBay has reached another milestone – 100 million app downloads and mobile listings – proving that the medium continues to play a major role in the company’s day-to-day initiatives.
Best Buy is the first retailer to partner with eBay’s RedLaser to geofence its roughly 1,100 locations, letting shoppers see special offers, browse open-stock items and view items relevant to them right when they step into a store.
EBay has rolled out its fashion mobile application globally as part of a bigger move to reach as many consumers as possible.
Vintage t-shirt online retailer Junk Food has a new physical presence that uses digital displays inside a California mall and QR codes to enable shoppers to make a purchase.