Peer-to-peer digital retailer eBay has recently acquired second-hand clothing application Twice to grow its eBay Valet service and mobile presence, gaining access to a new generation of sellers in an attempt to climb back up the retail ladder.
Articles Tagged ‘Ebay’
With eBay’s spinoff of PayPal expected to be completed today and a buyer found for its enterprise division, the company can turn its focus to trying to regain the role it once held as an mcommerce leader.
PayPal’s $890 million acquisition of digital money transfer company Xoom reflects the company’s ongoing efforts to retain and build on its status as a mobile payments leader as competition in the space continues to grow.
Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.
EBay continues to ramp up its mobile strategy, rolling out an Apple Watch app that will let users keep tabs on notifications and items on which they are bidding, selling and watching.
With PayPal’s mobile payments transactions volume increasing 40 percent year-over-year, the business is testing NFC payments prior to its imminent split from eBay, executives revealed this week during the ecommerce leader’s first quarter earnings call.
NEW YORK – An eBay executive at the sixth annual Mobile Marketing Day conference said that marketers are beginning to crack the formula for attaching identity to user data, enabling them to learn more about the customer purchase cycle and what influences it.
Leading mobile merchants such Target, Fandango, Expedia, eBay and Citi recognize an opportunity to extend the convenience of smartphone applications by having Apple Watch apps available when the device launches next month.
EBay Classifieds is teaming up with search advertising network adMarketplace to augment the search experience for mobile and tablet users as the site experiences an influx of visitors from mobile platforms.
PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.