EBay turns to mobile app to drive Mother’s Day sales
May 10, 2013EBay is using its local delivery mobile application to help consumers find last-minute Mother’s Day gifts and bolster sales.
EBay is using its local delivery mobile application to help consumers find last-minute Mother’s Day gifts and bolster sales.
While EBay’s Q1 results disappointed analysts, mobile users continued to grow, with the company betting on significant returns from mobile going forward.
EBay has rolled out a series of updates to its RedLaser mobile application that aligns with the company’s goal to move beyond price comparison.
EBay is expanding its eBay Now mobile application to the San Jose area, letting consumers shop from their mobile devices and get products delivered in as little as an hour.
EBay and PayPal are reaping the benefits as consumers increasingly turn to their smartphones and tablets for shopping-related activities, with mobile proving to be a key driver of revenue for both companies.
EBay has enhanced its mobile applications to streamline the user experience, as well as improve the checkout process.
EBay is letting consumers in New York and San Francisco get their last-minute holiday shopping done through the company’s new Holiday Express campaign that encourages users to make purchases using the eBay Now mobile application.
FAO Schwarz has teamed up with eBay to launch the FAO Schwarz Gift Finder mobile application to let consumers search through thousands of toys.
PayPal saw a 193 percent increase in mobile payment volume on Black Friday compared to 2011, with a majority of consumers shopping around the world via their smartphones between noon and 1 p.m.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.