EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.

EBay first-quarter financial results beat analysts’ expectations in part because of the leadership role that the company has taken in mcommerce, which is helping to drive healthy gains across its businesses as consumers increasingly embrace mobile to shop and pay for purchases.

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.

Amazon is the most popular mobile retail site, reaching between 15 percent and 20 percent of smartphone owners during the holidays, according to a new report from Nielsen.

EBay’s PayPal is ramping up its mobile strategy to help European merchants and consumers pay for items via a partnership with carriers.

EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as retailers that took full advantage of mobile commerce during the 2011 holiday season.

This could be a mobile-tastic year for eBay, with the company predicting it will do $8 billion in mobile gross merchandise volume and $7 billion in mobile total payment volume in 2012.

PayPal is testing an NFC mobile payments application at two stores in Sweden while it continues to look at other ways to provide access to its payments services.

Sears has been named 2011 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. Who else won the prestigious Mobile Commerce Awards?