The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?
Fitness brand Virgin Active has gone live with a marketing and customer loyalty campaign based around mobile coupon redemption.
High-street fashion retailer Oasis has taken gift cards mobile with what it claims is the world’s first peer-to-peer SMS gift voucher.
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June 19, 2013