Articles Tagged ‘Dunkin’ Donuts’


Dunkin’ Donuts’ mobile instant win game is a sweet deal

February 10, 2015

Dunkin’ Donuts is offering mobile device users in select markets the opportunity to play a Valentine’s Day-themed instant win game with a myriad of prizes and is driving enrollment in its DD Perks mobile loyalty program with a second sweepstakes option featuring a grand prize of two JetBlue flight vouchers and a Travelpro luggage set.

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Dunkin’ Donuts cracks the formula on loyalty with mobile’s help

January 28, 2015

A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.

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Cumberland Farms shares taste of victory in coffee wars on mobile

December 30, 2014

Cumberland Farms is tying a mobile free coffee offer to the results of a test that finds Cumberland’s coffee tastes as good as Dunkin’ Donuts’ brand.

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Amazon’s Surprise! app points to growing role for mobile gifts cards

December 12, 2014

Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.

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Dunkin’ Donuts’ app reaches 10M downloads as loyalty, payments ascend

November 25, 2014

In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads.

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Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge

October 23, 2014

Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.

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Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality

October 1, 2014

NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.

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Dunkin’ Donuts supports menu expansion with mobile-ordering test

September 25, 2014

Dunkin’ Donuts’ recent announcement of a mobile-ordering test supports the brand’s ongoing efforts to expand its menu by encouraging customers to try new items without having to wait in line.

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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes

August 18, 2014

Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.

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Dunkin’ Donuts finds mobile offers and sports play well together

June 4, 2014

Dunkin’ Donuts is no stranger to activating sport and athlete promotions as part of its marketing strategy, and continues along these lines with a new Major League Baseball home run mobile promotion.

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