Dunkin’ Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
Articles Tagged ‘Dunkin’ Donuts’
The Home Depot’s mobile-first focus has awarded the brand the top spot among retailers offering digital gift cards, proving that consumers require easy ways of sending virtual store credit to friends and family via smartphones, according to a report from CashStar and Retail Systems Research.
Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.
Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
Dunkin’ Donuts is putting a new twist on a seasonal sweepstakes by driving consumers to discover personality traits correlating to their favorite flavor of iced tea via an interactive quiz and encouraging fans to share their results on social media for a chance to win a year’s supply of iced tea.
Starbucks is expanding its partnership with The New York Times to bring top daily articles to its mobile application users and reward loyalty members with points when they purchase print and digital subscriptions, reflecting the growing importance of top-notch content for merchants on mobile.
Dunkin’ Donuts has confirmed its move into mobile ordering and is introducing an integration with payment platform Visa Checkout ahead of the public rollout, expected to be later this year.
Baskin-Robbins is aiming to add garnish to its mobile strategy and drive up sales ahead of Father’s Day by offering consumers the ability to place orders for customized cakes and treats via its online ordering Web site, while sister brand Dunkin’ Donuts continues to leverage mobile instant-win games to drum up excitement for new products.
Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.
Dunkin’ Donuts is celebrating the birth of Britain’s Royal Baby with a Twitter sweepstakes that lets customers tweet who in their life deserves to be treated like royalty in exchange for a chance to win a trip for two to England and other prizes.