A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.
Articles Tagged ‘Dunkin’ Donuts’
Cumberland Farms is tying a mobile free coffee offer to the results of a test that finds Cumberland’s coffee tastes as good as Dunkin’ Donuts’ brand.
Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.
In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads.
Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.
NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.
Dunkin’ Donuts’ recent announcement of a mobile-ordering test supports the brand’s ongoing efforts to expand its menu by encouraging customers to try new items without having to wait in line.
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.
Dunkin’ Donuts is no stranger to activating sport and athlete promotions as part of its marketing strategy, and continues along these lines with a new Major League Baseball home run mobile promotion.
According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.