Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.
Articles Tagged ‘Dunkin’ Donuts’
Dunkin’ Donuts is no stranger to activating sport and athlete promotions as part of its marketing strategy, and continues along these lines with a new Major League Baseball home run mobile promotion.
According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.
Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.
Following a test in several markets over the past few months, Dunkin’ Donuts is taking its new DD Perks loyalty program national in a move that could have a big impact on the volume of mobile payments.
Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.
The J.M. Smucker Company is bringing back its “Mug Up” promotion for Dunkin’ Donuts packaged coffee with an added mobile twist, letting consumers enter via Instagram.
Dunkin’ Donuts is targeting consumers in the New York, New Jersey and Connecticut region with a new campaign featuring New York Giants player Eli Manning that reflects the company’s continued mobile investments.
Dunkin’ Donuts has given its mobile payments strategy a jolt in the past year, evidenced by the 3.5 million application downloads and continuous marketing push behind its application.
Twitter sweepstakes are one of Dunkin’ Donuts go-to promotional strategies this year, with the chain having launched several so far this year.