Restaurant chain Shake Shack saw a spike in new customers after joining the new Visa Commerce Network, a platform that connects consumers to multiple retailer discounts via mobile notifications.
Articles Tagged ‘Dunkin’ Donuts’
As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.
Although Dunkin’ Donuts is a latecomer to Apple Pay, the chain’s decision to integrate the solution into its application will likely prompt digital sales to grow during the holiday season.
Dunkin’ Donuts is uncapping mobile ordering and delivery services this week for Portland and Dallas residents, respectively, highlighting its dedication to staying competitive with Starbucks by targeting on-the-go consumers.
Dunkin’ Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
The Home Depot’s mobile-first focus has awarded the brand the top spot among retailers offering digital gift cards, proving that consumers require easy ways of sending virtual store credit to friends and family via smartphones, according to a report from CashStar and Retail Systems Research.
Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.
Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
Dunkin’ Donuts is putting a new twist on a seasonal sweepstakes by driving consumers to discover personality traits correlating to their favorite flavor of iced tea via an interactive quiz and encouraging fans to share their results on social media for a chance to win a year’s supply of iced tea.
Starbucks is expanding its partnership with The New York Times to bring top daily articles to its mobile application users and reward loyalty members with points when they purchase print and digital subscriptions, reflecting the growing importance of top-notch content for merchants on mobile.