Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.
Dunkin’ Donuts is solidifying its mobile commerce strategy this spring with new St. Patrick’s Day-themed mobile gift cards and in-application offers throughout the month of March.
Dunkin’ Donuts is giving consumers another way to pay for food, beverages and merchandise at the company’s participating locations by adding its mobile application to Apple’s Passbook.
Dunkin’ Donuts is making it easy for last-minute gift givers to share their feelings with someone special by giving a Valentine’s Day mobile gift card as part of promotion that also includes a social media tie-in.
Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.
Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.
Dunkin’ Donuts is strengthening its position in the mobile space by updating its commerce-enabled application with location-based offers that reward consumers for paying through their handsets.
Consumers are becoming more comfortable making purchases through their mobile devices and with the proliferation of emerging technologies such as NFC, as well as new mobile payment efforts from McDonald’s and Dunkin’ Donuts, the space is clearly growing at a rapid pace.
Dunkin’ Donuts is accelerating its position in mobile commerce with a new iPhone and Android application that lets consumers pay for beverages, food and merchandise at the point-of-sale.
Dunkin’ Donuts is rewarding consumers who check-in via foursquare and Facebook Places with a campaign that involves mobile, social media and email.
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May 23, 2013