Articles Tagged ‘Dunkin’ Donuts’


Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Dunkin’ Donuts partners with Orlando Magic for local mobile offers

February 26, 2014

Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.

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Dunkin’ Donuts scales mobile loyalty program to drive payments volume

January 28, 2014

Following a test in several markets over the past few months, Dunkin’ Donuts is taking its new DD Perks loyalty program national in a move that could have a big impact on the volume of mobile payments.

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Dunkin’ Donuts tries to best Starbucks in mobile loyalty

October 28, 2013

Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.

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J.M. Smucker adds Instagram to sweepstakes for Dunkin’ Donuts at-home coffee

September 24, 2013

The J.M. Smucker Company is bringing back its “Mug Up” promotion for Dunkin’ Donuts packaged coffee with an added mobile twist, letting consumers enter via Instagram.

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Dunkin’ Donuts enlists SMS, multichannel promotion to caffeinate mobile strategy

September 5, 2013

Dunkin’ Donuts is targeting consumers in the New York, New Jersey and Connecticut region with a new campaign featuring New York Giants player Eli Manning that reflects the company’s continued mobile investments.

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Dunkin’ Donuts drills down on location to boost mobile payments app

August 19, 2013

Dunkin’ Donuts has given its mobile payments strategy a jolt in the past year, evidenced by the 3.5 million application downloads and continuous marketing push behind its application.

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Dunkin’ Donuts makes Twitter sweepstakes a go-to promotional strategy

July 10, 2013

Twitter sweepstakes are one of Dunkin’ Donuts go-to promotional strategies this year, with the chain having launched several so far this year.

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Dunkin’ Donuts email campaign showcases ongoing mobile payment endeavors

April 22, 2013

Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.

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Dunkin’ Donuts mobile strategy blooms with new gift cards, offers

March 6, 2013

Dunkin’ Donuts is solidifying its mobile commerce strategy this spring with new St. Patrick’s Day-themed mobile gift cards and in-application offers throughout the month of March.

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