Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.
Articles Tagged ‘Dunkin’ Donuts’
The J.M. Smucker Company is bringing back its “Mug Up” promotion for Dunkin’ Donuts packaged coffee with an added mobile twist, letting consumers enter via Instagram.
Dunkin’ Donuts is targeting consumers in the New York, New Jersey and Connecticut region with a new campaign featuring New York Giants player Eli Manning that reflects the company’s continued mobile investments.
Dunkin’ Donuts has given its mobile payments strategy a jolt in the past year, evidenced by the 3.5 million application downloads and continuous marketing push behind its application.
Twitter sweepstakes are one of Dunkin’ Donuts go-to promotional strategies this year, with the chain having launched several so far this year.
Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.
Dunkin’ Donuts is solidifying its mobile commerce strategy this spring with new St. Patrick’s Day-themed mobile gift cards and in-application offers throughout the month of March.
Dunkin’ Donuts is giving consumers another way to pay for food, beverages and merchandise at the company’s participating locations by adding its mobile application to Apple’s Passbook.
Dunkin’ Donuts is making it easy for last-minute gift givers to share their feelings with someone special by giving a Valentine’s Day mobile gift card as part of promotion that also includes a social media tie-in.
Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.