With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.
Articles Tagged ‘Drew Sievers’
With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.
In the latest example of how fast food restaurants are leading the charge with mobile payments, McDonald’s has launched the Quick Mac mobile application to enable customers in Austria to order food and pay for it via their smartphones.
PayPal is piloting a new payment method in its on-campus cafe that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.
Reportedly one of the most interactive apps on the market, the new features ooze customization to give institutional clients content when and how they want it.
Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.
With no clear leader in mobile payments, a rapidly growing number of merchants are planning branded payment apps threatening to cause consumer fatigue and a shakeout.
With mobile ordering for take-out food growing quickly, competition in the space is heating up as GrubHub Seamless files for an initial public offering while Foodler strengthens its loyalty positioning via a new integration with mobile rewards and payments platform LevelUp.
PayPal has announced its plans to create a payments application for wearable devices, expanding its prowess over mobile commerce.
As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.