The growing chorus singing the praises of Apple Pay and calling 2015 the tipping point for mobile payments may be premature as ongoing challenges with fragmentation, availability and perception promise to dampen adoption.
Articles Tagged ‘Drew Sievers’
Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
While Apple Pay has quickly become the mobile payments platform to beat on iOS, the ongoing leadership void for Android users could be solved by Google’s reported interest in acquiring Softcard.
Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.
In a bet that near-field communications mobile payments may still not be ready for prime time, Burger King has opted to power its application with PayPal’s cloud-based, PIN-driven solution.
With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of retailers, could further stall adoption and end up costing merchants customers.
EBay’s decision to spin-off PayPal – something company executives insisted was not in the works just months ago – reflects just how quickly mobile payments are heating up following Apple Pay’s launch, renewing enthusiasm for near-field communications technology.
While big retailers such as Walmart and Best Buy are eschewing Apple’s new digital wallet in order to support retailer-driven alternative MCX, ultimately the winning vote will be cast by consumers, where Apple has the advantage.
Amazon made its widely anticipated move into mobile credit-card processing with the launch of Amazon Local Register, taking on rivals Square and PayPalHere by offering a low transaction rate of 1.75 percent per swipe.
With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.